awyspr

virtual-fractional
AWS Partner Alliance LeadAWS Partner Central &
Marketplace OperationsAWS MarketplaceMonitor SolutionAWS Partner Ecosystem Engineering

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AWS Alliance Coaching

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virtual-fractional
AWS Partner Alliance Lead

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If you're an early stage AWS ISV or Services partner you may not have the organizational attention or financial means to invest in a full time partnerships manager. We join your team and help with:Embedded Resourcing
- capturing and defining your objectives for AWS partnership as a part of your broader business development and growth agenda
- developing your AWS partnering strategy and plan to achieve those goals
- progressing against partner tier and/or program requirements - whether they be technical (eg FTR), business (eg solutions, GTM messaging, accessing funding) or human (eg training and certification)
- handling all administrative requirements for a partner across AWS systems (PartnerCentral, ACE, APFP, Marketplace) etc
- advising on systems selection and integration to improve alignment and speed up engagement with AWS
- sitting alongside your business development and sales staff interacting with customers in scoping and shaping AWS-based solutions
- helping you build relationships with AWS Partner Development Managers, Partner Support Managers and local program/initiative leaders
- engaging with AWS sellers to promote your partner solutions and capabilities and activating co-sell for customer opportunities
- training and supporting your internal sales, partner and business admin staff
- being point-accountable in your management team for the success of your AWS partnershipTypically we are engaged as fractional resource basis over a longer term eg 0.2FTE = 1 day per week for 3-6 months but can flex up and down as required.Getting started with your AWS partner journey does take an investment, and our virtual-fractional AWS Partner Alliance Lead service can help you take meaningful but cost-effective steps on down that path.

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AWS Partner Central &
Marketplace Operations

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Across Partner Central and Marketplace there are many day to day and periodic tasks that need to be performed in order to keep a partner's sales operations moving. We can assist with:Partner Central Operations
- Partner solution profile (PSF)
- Solution definition, linkage and content maintenance across all solution types
- Case study management and linkage
- Validation applications (FTR)
- ACE opportunity registration and progression / lifecycle maintenance (if you don't have a supported/integrated CRM)
- ACE opportunity annotation/extension to maximise awareness and collaboration with AWS sellers
- Partner connections and opportunity sharing
- Program applications
- Funding applications and claims (APFP - across Sandbox, POC, MDF, CEI, BOX and other programs)
- Payments and invoicing (Payee Central)Marketplace Operations
- Product definition and content maintenance (SaaS, AMI/Container, Models, ProServ, Data)
- Dimension and pricing construction and maintenance
- Handling public offers through to product/service provisioning handoff
- Creating custom private offers and maintaining pre-approved express private offers
- Collecting and applying marketplace analytics and insights to improve resultsAt a certain scale, there are many opportunities to integrate and automate Partner Central and Marketplace operations, but until you get to that point, we can eliminate your administrative overhead.

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AWS Partner Ecosystem Engineering

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In the AWS partner ecosystem there are a many opportunities for integration and automation, but most early stage partners either do things manually, or rely on 3rd party solutions and barely scratch the surface of what is possible. We can assist with:Partner Central Engineering
- Partner Central Process Automation (Profiles, Solutions, Funding Portal, Marketing), Templates and APIs (Account, Selling, Benefits, Channel)
- CRM selection, ACE integration and APIs
- Partner Central to Console migrationMarketplace Engineering
- Marketplace 3rd party publishing tool selection and procurement
- Configuring and maintaining marketplace offers (SaaS, AMI/Container, Models, ProServ, Data)
- Marketplace-customer-contract solution provisioning and workload attribution (PRM)
- Marketplace Search (Discovery, MCP, AgentMode)
- AI-assisted Marketplace optimization for messaging and competitor analysis
- Marketplace Automation and APIs (Catalogue, Agreements, Metering, Entitlement, Deployment, Reporting), Data FeedsTenant/Console Administration
- Tenant Management (Accounts, Organizations, Identity & Access Management, Infrastructure-as-Code, Config, Control Tower, Security Hub, Billing)Our unique perspective on AWS partner ecosystem engineering goes beyond technology and extends into business operations - having built, integrated operated and scaled AWS alliances ourselves we know there are a lot of tricks to making things work and ensuring they continue to drive opportunities.

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AWS MarketplaceMonitor Solution

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Standing out in the crowd of 58,000 other products and services isn't easy. Optimizing your AWS Marketplace listings and tracking positioning and performance against others is a critical ingredient in the recipe for success.Our MarketplaceMonitor solution provides:Initial AWSMP Review
- Vendor profile analysis, benchmarking and content improvement.
- Product entries analysis and content improvement (headline, overview, highlights, details, pricing, legal support).Extended AWSMP Visibility
- Understand and improve how AWSMP's AI summary positions your product against others.
- Understand and improve how AWSMP's AgentMode requirements analysis, solution selection and comparison tool positions your product against others.Search Result Rank Monitoring
- Track your AWSMP search result rankings over time and against both competitors and complementary AWSMP offers.
- Identify and react to significant changes in AWSMP's algorithms or in the wider market.Leveraging combined AI and human expert analysis, MarketplaceMonitor will help you get the best possible positioning and performance from your products and services on AWS Marketplace.

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AWS MarketplaceMonitor
Subscription Setup

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